How to Increase Web Traffic

In this age of technology when new things are being invented every day, staying ‘visible’ in the market is a very tough thing. Especially when a medium like Internet which has a global platform of exposure, it can be intimidating to venture out without proper preparations.

In order to be a part of this competitive world, we have to find means to market ourselves globally. A website is the wisest and the most basic tool that would place us in the e-world. And since the Internet is an undeniable medium to play globally, we will try to understand the means and ways by which we can get maximum exposure by directing the attention of electronic world on us.

Today we will try to evaluate the ways by which we can increase web traffic on a website so as to have maximum viewership.

Write Irresistible Headlines:

The ‘essential’ on which keywords thrive is “Apt Content”. Proper description of your Keyword (which is your product item) brings in more views. Non – repetitive and crisp information adds value to your content which easily cuts you an edge over others.

Appealing Title-Heads and structured content is a good strategy to place you above others. Also textual content has a very good priority over all other multimedia content. So adding some good content in words along with images and videos, if any, helps your search engine to push your site to a higher visibility. A well structured site would make you easy to browse through and gain the necessary information. As much as a good content rules the roost, regular updates on your websites avoid stale and stagnant material to clutter. Changing the angle of descriptive narratives and incorporating updates is a way of maintaining freshness over OTT content.

Targeting Long-Tail Keywords:

“Keyword” – a word that cannot be replaced by a synonym. Like the name of the sneakers you are buying. The search engine connects you to places showing the literal word. That’s how you get efficiency out of your exploration and save time avoiding unnecessary and irrelevant data. Long-tail keywords target specific sector of information/individuals to bring forward only necessary information. Basically it means defining your target for search discovery by incorporating phrases instead of single or two words.

Build quality links:

When you have your website online, playing on the platform of your content written you can create ‘backlinks’ by getting listed in reputed directories like Yahoo, Dmoz, Scrub the Web, Digg, etc. Another method is to incorporate a tool that would help you find places from which you can get quality backlinks. Tools like ‘Backlink Builder’, Link Diagnosis, Analyze Backlinks, etc help you search for sites of the premise specified that contains “Keywords” or “Long-Tail keywords” like “Add URL” or “Add link” or “Add Article” which may have potential backlinks. Another way is to create announcements and press releases or participate in content exchange programs rather than ‘bartering’ links mutually. One practice to avoid is creating link farms (which are frustrating on the part of the user) that reduce the interest towards your particular website. Instead posting in forums or blogs facilitates a positive backlink building process.

On-going SEO:

Identifying the changes with time and modification of the content helps to maintain a fresh outlook. Updates on current developments or improvement in products etc can be added to keep viewers informed and updated promoting a flow of organic traffic towards the new content.

Rich snippets from structured data:

Structured data or semantic marking is a language embedded in the coding base of a website. A few extra lines in your HTML codes will help create structured data which in turn provides search engines and other interfaces about the exact information of a product or service. Snippets explaining the flavour of your product can be the icing on top without having to reach the bottom of page long descriptions. In the image above, the information enclosed in green boxes are rich snippets.

Video incorporation & optimization:

Videos are self explanatory way of demonstrating the working parable of your content. Incorporating videos helps generate interest in the viewers and gets more visits or ‘hits’. A visual medium helps to guide about the details without having to go through the written content.

Also with the new technology, smartphones and cellular devices also have the user interface for assessing the same sites that are viewed from a personal computer. Optimizing the multimedia contents helps to create flexible layouts for various devices and operating system helps accessibility. It is an important factor that would help increase viewership.

Infographics:

A written post seems dull as compared to a visual medium that explains the same. It is because the brain will always captivate towards the easier means of understanding things. Memes, graphs, flowchart are appealing representations of boring words which in turn attracts interest in people. Infographics is a clever and creative way to optimize your user interface for viewers. Moreover the embedded code can be easily added to other sites. Example of Infographics is the constant sharing of an image over social media sites like Facebook, Twitter or Instagram etc.

Google Authorship:

Other ways are creating authorship with popular search engines. This helps you to ascertain your uniqueness and helps to command a space in the electronic world. Search Engines like Google helps to create this authorship and in turn giving you a distinctive identity on their social site of Google+ helping you to reach out on a social and global level. The basic principle is that Google helps to index all your creations – be it infographics or blogs or any new articles. And the benefit – since the authorship require registering with Google it will escalate the articles incorporated as your own to a visible ground while searching.

Improving site speed:

Improving speed by adding indexes helps to optimize databases making the dynamic functionality of a webpage faster. Allowing browser catching and choosing suitable host for a website are preliminary requirements for improving speed. Regular testing of a webpage helps in boosting the optimum level of speed it can function on. Another way of boosting speed is by creating Content Delivery Networks (CDN). A speedy page is always what a user looks in for and it also ensures their return as compared to a slower site.

Smartphone SEO:

A good website must always be compatible for a Smartphone. From regulating pixels to customization of content to suit the operating system of phones by implementing search engine optimizations helps to get better ‘hits’.

Improving user satisfaction:

Making the customer important is the longstanding way of generating a resale or an opportunity to visit again. Creating an interactive platform helps to generate a review on the product or services offered. Feedback attracts more views and is one of the ways your site gets the maximum exposure. Email marketing by sending free e-books from a site regarding its products and services are an effective way to pass information about new updates to a previous viewer/ customer is a typical example. Therefore tabs that offer ‘subscription’ are clever ways of increasing your web traffic. Implementing a response system like a forum in the structural architecture helps to create a platform for sharing views thus adding improvement. This becomes one of the key factors for customer satisfaction.

Submitting Content to Aggregation Sites:

Another way of increasing the traffic is the usage of aggregator sites to improve your visibility. ‘Trading’ the information gets you over many places and makes people talk about you. The work of compiling data and selling it to relevant people helps the propagation of traffic towards a particular websites. It is another word for paid searches where all the important work of reaching out to the people are taken care by experts.

Advertisement:

Display, broadcast, demonstrate all of them – be it the traditional way of writing your web address on visiting card to displaying links and ads on a social media platform like Facebook, Twitter, etc helps. In layman’s way of saying ’you put yourself where lots of people usually come to see other things’. In the process of ‘seeing’ their stuff, people in a way connect to you by viewing your contents. Like an online shopping site which has a lot of ads of similar products on the same order page of an item that you are buying.

Blogs:

Blogs are tools that describe everything that you market to the experiences of test results and also create a user interface for responses from viewers. Blogs are a medium of presenting views that attract audience by putting things in perspectives and strategic content and suitable bait links can help to create more traffic towards your particular site.

Technology is ever changing and inventing new ways of making accessibility faster than yesterday. SEO is a vast field where the possibilities are endless. It is an essential field on which the world runs on; however with changing time many things become obsolete, so will be the methods utilized today. However the above factors mentioned to optimize the web traffic has traditional roots of trading and generating sales. So even if the methods of interfaces change the principles will remain the same. The future rests on those principles awaiting new methods and SEO is one area to expect earth shattering results.