How to Build a Personal Brand!
Want to build and promote your personal brand? Well, here’s the starting pitch – You will have to move it beyond your ‘known’ personal space and bring it out to the world (and by world, we mean Potential Investors) to see it. After all, minimal advertising amongst your friends on social media is not going to help it grow to major extents.
Building a personal brand has become a tangible and more corporeal reality in today’s time. This is the time we should thank all these Social Networking sites and online services. This is where they will help you make productive usage of their services and earn the best out of it.
It is strongly urged for newbie personal brands to make the most of the available lest investment resources. As assistance from our side, we provide you with a list of things you can mull over while crafting your Personal Brand.
1. Out of Sight, Out of Mind
Media is our source of information and being a kind of media, your online social circles require regular updates. It’s like a newsletter from your side to the world to let them know how you are developing, what is your success rate, what it is about, and how it can benefit them. If you stay disconnected, your brand is long forgotten from the minds of the people who are consistently busy browsing through post after post on, be it Facebook, Twitter, Instagram, Flickr etc.
So let every click and every tap count when you are on you are on your Facebook/Instagram/Twitter/LinkedIn etc. From now on, make every post a targeted post that will give away a new update about your brand as well. This will:
- Bring in traffic for your brand’s site
- Get people talking about it
- Give your brand a levelled up ranking in SERPs
- Generate new kind of brand awareness
All you need to do is stay regular, and do a little brainstorming to generate interesting Social Media updates every day. The world is filled with idea, go pick yours.
2. Your Social Media Updates will Matter
Don’t let all your social medial marketing pitch go in vain with bad content. Even if you have been posting regularly about your Brand online, content that does not have a click with the audiences will make no such impact on them.
SEO is one way to up-grade your Search Engine ranking, but if not done in the right manner with a targeted approach, it can all go in vain.
Social medial marketing is growing step by step each day. With new platforms are rising new kinds of marketing strategies, make sure you stay updated with them and optimize your content as per the platform.
Here, we are talking about platforms such as Facebook, Twitter, Instagram, WordPress, BlogSpot and more. You cannot just post a similar update on all the platforms. People might just assume you have been too lazy to even write a dedicated post about your brand on all of these platforms.
You need to:
- Create a comprehensive pitch-in Presentation of your brand: With limited number of slides, but having meaningful and targeted content.
- Video promotion – Hire a pro-team to make a short video for your brand that will instantly appeal to the audiences and showcase them your brand in real value. Short personal videos on popular apps can be more engaging for the public. Try to give everything you do, a personal touch, but do not drag it down to sentimental stages.
- SEO Content – SEO services can be an over the budget thing for personal brands, but you can always develop your content with a personal touch and make sure to post it on all the major platforms online. PS: Add in good vocabulary words, make it sound professional as well as special at the same time.
3. Capital is also important
It’s important in today’s time. Whatever background you may be from this knowledge will help you grow on your own. A person who is starting their own ‘Brand’ should be able to summarily read and asses the profit and loss balance sheets.
It is also important to understand the ‘Cash flow’ system to know the prospective sources of cash inflows and outflows. Don’t forget about Forecasting this cash flow and anticipating the methods to tackle any sort of financial situations.
This comes with practice and we want you to keep up with this financial statistics practices in every aspect.
Also, anticipate what your potential investor would demand from your brand and how you have to pitch it to them. In this process you would be needed to create a list of probable questions from the point of view of an investor.
Supposedly, you were an investor in someone’s brand, what would be your expectations about outcomes and how it benefits them. See, financial literacy will also come handy in such case.
Wrapping up!
So if you have been making all the right efforts and been following all important aspects of promotion, be patient and things will turn out the right way. Pep up your brand image with this unexploited idea of self-branding and impress your peers with an amazing online presence. You can sure experiment with your ways of branding and promotion but try to keep it simple, above-the-edge and something that appeals to all.